Show Business or No Business

Ever since the film world came into existence, it is said that ‘there is no business like Show Business ‘. In today’s scenario with the kind of films being made in Bollywood ‘Show Business’ is fast turning into ‘No Business’.

With the multiple avenues open for recovery, the producers must be minting money from their flop films too; yet the ‘Business’ from ‘Show Business’ is missing. It’s all show: Show Great Locations, Show Beautiful Faces, Show sexy bodies...show, show, show...

We are in show business and it is important to understand that Business is not all about making money. First and foremost we are into the business of telling beautiful, heart touching, and inspiring stories through the silver screen. If we mind our business of storytelling sincerely money will follow automatically and the best thing will be audience will not feel cheated. They will not post online comments asking the producers and the directors for refund.

The best thing about the whole matter or the irony is that no producer or director wants to make a flop film, yet they come up with flops. Why does this happen?

What I have come to understand is going on the sets and start shooting is exciting and to some extent easy but sitting and creating a compelling story on paper is very, very painful and hard labor which the producers and directors don’t want to go through. All they want is to jump in the action and be a part of the glamour world that they create on the sets giving orders and controlling things.

There are other breed of producers and directors who sincerely work on their scripts and meticulously work on the details. They take longer to complete a film working on every aspect with minute details. Yet their films also bomb at the Box Office!

What went wrong?

Nobody can answer this! If there was an answer no film would have been a flop. I also will not dare to answer this question.

Yet, one thought comes to mind – Our purpose as a producer and director is to entertain the world and not make something that will satisfy our ego.

It is always seen that a producer and director makes a film that he/she likes to hear. During such a scenario the producer starts thinking in terms of the location and the director starts thinking in terms of the ‘stars’ he/she will cast and the ‘shots’ he/she will take to film the scene. They seldom bother to invest time in thinking about the liking of their clients (the mass audience in this case).

If we take an analogy from any business, no business house or a businessman makes any product that he or she likes. They make a product that has a ready market. They invest money and time in doing research on the kind of product the market demands and they are ready to change the product as the tastes of the people change.

Successful businessmen don’t fall in love with their product.

Just imagine a businessman making a product that he and his close friends love. What will happen to his product when he enters the market? He will not be able to reach a large audience and the product will fizzle out from the market.

I believe that film is also a product that we make under various genres and release it every Friday. It is a matter of understanding the needs of the market and then investing a major chunk of our time in creating an entertaining experience on paper.

Then the director can take command and order -

Roll Sound...

Roll Camera...

...and Action!!

Veer Yodha Prithviraj Chauhan: One of the Greatest Hindu King

http://www.youtube.com/watch?v=I8IeMc5e57Y

Took me about 1 year to write the script and I was able to come up with a powerful script.

You can watch the trailer here:

http://www.youtube.com/watch?v=I8IeMc5e57Y

Enjoy and do leave a comment.

Rakesh Prasad

A Lesson in Life that I learned from Lord Buddha:

When Lord Buddha discussed ‘desire’ he said,”it’s fine to desire abundance. But it is all the more important ‘to be in the moment and live in a state of reality.”


How can we interpret it in today’s life?

Let me take an example of a nice house.

It is one thing to look at a nice house and want it, then develop strategies for actually getting it and then going ahead to implement those strategies.

It’s totally another thing to look at a nice house and want it, and then wishing to own that house, then feeling bad because you don’t have it. This makes you think about things you might have done in the past that would lead you having your dream home now, or you go into imagining fantasies that might lead you to have it in the future.

Here one can replace with you desire.

The second option can lead to grief, regret and useless desire. This is a distraction that can keep you from leading a happy life, and from doing those things that will lead to a happy life.

Do the strategies and you’ll feel better, and you’ll get a lot more done.

Prithviraj Chauhan : DVD Review by Joginder Tuteja

Prithviraj Chauhan : DVD Review by Joginder Tuteja

Celebrating the Recession

Hi,

Came across an interesting article of surviving the recession and feeling great about it. I could not resist sharing it and hope we can learn to live a better life rather than cursing our past mistakes.

EMPLOYEES IN RECESSION

1. Go back to school – build multi-skill portfolio, revive contacts with batchmates.

So the saying, 'Jack of all trade and master of none' fails in these testing times. People are out there ready to do multitasking and at a compromised rate.

2. Be flexible on assignments, and be prepared to work harder.

Gone are the days when people used to take their jobs for granted and had laid back attitude.

3. If you are a top performer, no need to worry; if not, become one.

If you are a top performer you don't have to worry but you have to be consistent in your performance and at the same time set your goals high.

4. Focus on performance rather than on 'survivor's guilt'.

Performers will rule and survivor's will perish. Choose what you want to be.

CONSUMERS IN RECESSION

1. Leave credit cards at home when shopping.

The times of using OPM (Other People's Money) have gone, atleast for some time. So if you have cash, demand if not make do with window shopping.

2. Reduce eating out, by one day a week.

By eating out daily you are making the owner of the Restaurant or the Hotel rich. Eating at home and having home cooked food is back in fashion.

3. Delay big ticket purchase, else reduce expectations (a 2-BHK instead of 3 or 4-BHK, a sedan instead of an SUV...)

If you have cash go ahead and fulfull your dream, if not hold the urge to take a fat loan from the Banks. They will come back asking faster than you can imagine, and not one, every employee will be calling you if you have taken a PL and delay your payments. Beware: Employees half your age will talk to you in a manner as if they own the bank from which you have borrowed.

4. Defer vacations till things stabilize.

Because when you are on vacations you are paying from your pocket and at the same time loosing on your daily income for every day you are out of office not working.

INVESTORS IN RECESSION

1. Increase 'emergency fund' from 3-6 months to 8-12 months expenses.

And use it drop by drop. This 'emergency fund' will sail you through rough weather of the recession.

2. Pay off high-cost debts like credit cards and personal loans -NOW!!

The sooner you don't owe anybody anything the happier your life will be. It will also make your mobile not sound like a danger alarm every time it rings.

3. If surplus remains, continue with equity investments through systematic plans of mutual funds.

Saving Little by little will make you rich and the richness will be with you for your lifetime and even after that.

So ladies and gentlemen, instead of crying over it let us all enjoy the recession and make merry so when it is ready to go we can bid it farewell with great fanfare.

Till next time,

Bye

Making MISTAKES and then LEARNING from it

Hi,
The Oxford dictionary describes mistake as follows:
Mistake n. incorrect idea or opinion, thing incorrectly done or thought.
Today I learned a great deal about mistakes when I came through what the great personalities had to say about mistakes.
Do we dare to take the responsibility for our mistakes without worrying about the consequences? If not then following lines will help us change our point of view:

I’m not a God, I make mistakes.
Boris Becker, tennis player

Pay attention to your enemies, for they are the first to discover your mistakes.
Antisthenes, philosopher

Making mistakes is lot better than not doing anything.
Billie Armstrong, musician

There are no mistakes. The events we bring upon ourselves, no matter how unpleasant, are necessary in order to learn what we need to learn; whatever steps we take, they’re necessary to reach the places we’ve chosen to go.
Richard Bach, novelist

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Scot Adams, cartoonist

A mad, keen photographer needs to get out into the world and work and make mistakes.
Sam Abell, photographer

Finally, dear friends, it is better to admit to one’s mistake in the initial stages instead of letting it multiply and incur huge losses later.
Bye for now and start committing mistakes and then learn from them.

GIPSY’S CARNIVALZ
Providing ad infinitum knowledge in the
Ever-changing world

OUR ACHIEVEMENTS IN THE FINANCIAL YEAR 2007-2008:

100 Hours of total Programming under various genres:
Documentaries, Health related Programmes, Festivals of India, Corporate Films, and Travelogues

State of the art Dubbing and Editing set up.

3 Full length animation films:
Veer Yodha Prithviraj Chauhan, Ghatotkach, and Prahlad released world wide through satellite channel, Star Gold.

50 Hours of content for animated educational projects. VCD’s and DVD’s out in market.

With the above achievements Gipsy's Carnivalz is fast growing into a big content provider firm across educational and entertainment industry.

But we don’t relax on our laurels. With growing competetion we concentrate on:

Consistant Focus
Pacy Content
Niche Content
Seamless Narrative
Superior Performance of our Team

Our Future Outlook:

Explore new formats and genres
Market contents to new clients
Create niche content
Diversify into other media related work

India is expected to be the fastest growing global market in entertainment and media expenditure in the next five years.

The television industry is one of the leading sectors in India today. The television industry in India is currently at its prime, contributing the largest share in total media and entertainment industry.

We feel that with the wider reach of cable and satellite television, there will be more revenue inflow for broadcasting channels which will be in the interest of content providers.

As the sector reforms, this is likely to accelerate Gipsy’s Carnivalz growth.

PROGRAMMING HOURS

The total number of programming created by an entertainment content provider indicates its inherent capacity to create content as well as the market’s capacity to absorb it.

In the entertainment content business, it is critical to leverage an insight into compelling story telling which Gipsy's Carnivalz has done so successfully.

The ability to customize the programmes for multiple clients and a widening audience base can potentially lead to long-term growth and sustainability in the entertainment space. This is precisely what the company is targeting at.

At Gipsy's Carnivalz we strongly believe that ‘Content is the King’.

We are in business of selling content. While we cater to two of the major languages of India, namely Hindi and English, the contents can be translated to various regional languages making the content reach a larger regional audience.

LANGUAGE DUBBING

Opening our own dubbing studio has given us the leverage to take up language dubbing projects. We have joined hands with various groups and can cater to dubbing in various regional languages like Marathi, Gujarati, Bengali, Bhojpuri, Kannad, Tamil, and Telgu.

RESEARCH AND DEVELOPMENT

The company is an integrated player in the edutainment industry and the company’s research and development initiatives mainly consists of ideation of new subjects and doing in depth research on the finalized projects for the preparation of highly effective contents.

We continue to invest both financially and through in house trainings so as to upgrade our knowledge and be in sync with changing times. This continuous process at Gipsy's Carnivalz will help us scale our business in the coming years to greater heights.

Last but not the least we expect to emerge stronger with a wider genre exposure in cut-throat competition.